PM Virtual
Exhibitor Service Kit

Use this as a guide to set up your virtual expo booth.

How to Set Up Your Virtual Expo Booth

Welcome Email from Swapcard

  1. Look out for your Podcast Movement Virtual welcome email giving you access to your Exhibitor Center.
  2. Follow the link received and create a password when prompted.
  3. For future logins, go to app.swapcard.com/event/podcast-movement-virtual.

How to Navigate the Exhibitor Center

  • Home: Find the welcome message from the event organizer as well as some statistics about your company. 
  • Company profile: View and modify the information of the company for which you are exhibiting. 
  • Meetings: Manage meeting requests that are sent to your company.
  • Contacts: View and export all the contacts made by your team before, during and after the event. 
  • Your team: Manage the different members of your team. 

How to edit your exhibitor profile

  1. Go to your “Exhibitor Center” from your computer or mobile phone.
  2. Click on “Company profile” in the left side menu.
  3. To add or modify information, click on the “Edit” button in front of the section of your choice.

Updating Your Product Discovery Header Banner

  1. Upload a custom designed image for PM Virtual! We recommend using a 1200 x 675px (16:9 ratio) image, no larger than 1MB.
  2. Upload a custom video! First upload it on Youtube or Vimeo, then paste the ID in the Video ID bar.

How to get your video link

Youtube

  1. From YouTube, go to the video you would like to upload to your profile.  
  2. Select the Share button under the bottom, right hand corner of the video screen.  
  3. Click on Copy to receive a link and then paste it into the video URL bar on Swapcard. 

Vimeo

  1. From Vimeo, go to the video you would like to upload to your profile.
  2. Select the Share button along the top, right-hand corner of the video screen.
  3. Copy the link provided and paste it into the video URL bar on Swapcard.

How to add documents

  1. Go to the “Company Profile” > “Documents” section of your Exhibitor Center.
  2. Click on “Add Documents” on the right of your screen.
  3. Paste the link of the document, sales sheets or marketing materials, or click on the cloud to import a file from your computer.
  4. Give the document a title (mandatory) and a description. Be careful to respect the maximum number of characters for each field: 40 for the title, 120 for the description.

How to add products & services

  1. Go to your “Exhibitor Center” from your computer or mobile phone.
  2. Click on “Company profile” in the left side menu.
  3. Below “Documents”, click “Products” to start adding your PM Virtual featured products.
  4. To add a new product, click on “Add” at the top right of your screen.
  5. Enter a name and description (optional) before validating. The product editing window will appear so that you can add a marketing display image, a label flat, a link, a subcategory, a brand…
  6. All your products will now be visible from your Company profile, but also from the “Products” section once we go live!

How to add your team members

  1. Make sure all your booth staff has registered for PM Virtual.
  2. Once they register and receive their Swapcard welcome email, you’ll be able to add them as a member to your booth.
  3. Team members will receive an email notification once added to your booth, which will lead them to the Exhibitor Center.

Please note that you cannot remove team members from your Virtual Expo Booth once added. Please contact our our team if you need assistance.

add-member

How to Enhance Your Virtual Expo Booth

This is your first virtual booth. Where do you start?

The objective and goals for your virtual booth should align with the goals for your company’s participation in the virtual event. Talk with your team to identify the direction your company would like to go. It’s critical that goal definition be your first step, as it drives the decision you make regarding the build-out of your virtual booth.

Stand Out From the Crowd: Chances are there will be other competitors in their own virtual booth which means that your job is to figure out how to separate your booth from the crowd. Think of something outside the box.

What Content should you add?

The main elements of a virtual booth are content (images, signage, logos, documents, links and staff). Your first job is content curator: Review all the content available and decide which content to place in your booth. The content should align with the goals you discussed with your team.

Think of your profile video as your booth build. This is your theme, your design…make it inspire others!

Don’t have a video already made, or anyone to make you one? Let. usknow and we can give you some ideas so you can still make the most of your booth!

Upload up to 5 of your newest or flagship products & services that you want to highlight.

Your products & services are one of the ways to drive traffic to your booth on the event platform. Get people interested in your brand and your story by catching their attention with new, innovative offerings.

Don’t forget to include important documents like your sales sheets or press releases, and add links to showcase your brand story!

You can upload many different types of files. Use this area to upload marketing collateral, downloads, commercials, or even links to podcast episodes or videos.

Update and add to your booth throughout the duration of the 2-week event!

Revamp your video, documents and even your products to showcase new and exciting updates. Keep visitors coming back again and again by keeping fresh content in your profile.

How to Network in PM Virtual

How to Navigate PM Virtual

We know that this is likely the first time you’ll be using the Swapcard platform. Check out this quick video and learn how to navigate the platform and make the most out of your time at PM Virtual!

How to Navigate “My Event”

Check out this video on how to utilize the “My Event” tab!

How to connect with others

  1. You can explore PM Virtual participants through the “People” tab.
  2. There are 3 ways to find individuals to connect with on Spark Change.
    – Use the “People you should meet” and “More opportunities” sections to find other people in the Natural Products space to network and connect with.
    – Search for a specific individual by typing their name, title or company into the search bar on the left-hand side..
    – Add keywords and criteria on the left-hand side to inform the matchmaking algorithm that suggests people you should meet!
  3. Click on the name of the individual you want to connect with to see their profile and and meeting availability.
  4. We encourage you to write a message before sending your connection request to introduce yourself and explain the reason you’re looking to connect.
  5. Click “Send Connection Request.”

How to filter your people search

On the left-hand side, use the filters to explore individuals you want to meet with based on job function, skills/interest and related natural products categories.

How to ask for a meeting

  1. You can find PM Virtual participants through the “People” tab, as well as under Speakers and Exhibitor profiles.
  2. On the left-hand side, use the criteria filter to identify the individuals you want to meet with.
  3. Click on the name of the individual you want to meet with to see their profile and meeting availability.
  4. Click on one of the proposed meeting slots.
  5. After selecting a time slot, you’ll be able to write a message to the person you want to meet. Let them know why you’re interested in speaking more with them!
  6. Click “Send Meeting Request.”
  7. You will be redirected back to that person’s profile and will see that your meeting request is pending.

Understanding how to Manage Your Meetings

NOTE: Meetings within your Exhibitor Booth will be available every day of event programing.

– Monday, October 19 to Thursday, October 22 – 7am to 10pm ET
– Monday, October 26 to Thursday, October 29 – 7am to 10pm ET

As a company, there are certain steps you need to take in order to confirm a meeting and assign said meeting to a team member. You also will have the ability to make yourselves unavailable for meetings at certain times through the portal.

Meeting people in the podcast industry is at the center of Podcast Movement! To find out more about how to assign certain team members to a meeting, manage your availability, respond to meeting requests and more, check out this video!

How to pull your leads

For your company:

  1. Click the name of your company under your name on the left-hand side.
  2. Using the menu on the left-hand side, click “Team’s Contacts.”
  3. Click “Export All” in the top right-hand corner and wait for the Excel file to download.

For your personal profile:

  1. In the top right-hand corner of the home screen, directly to the left of your name, click on
  2. On the left-hand side click on “Download” in the “Export My Contacts” section.

How to maximize roi

The Swapcard platform offers many ways to improve the quality of your interactions with the platform to get the absolute most out of your time and investment. Check out Swapcard’s best practices to increase your ROI before, during, and after the event.

How Matchmaking Works

The more you interact with Swapcard (by fully building out your profile, connecting with attendees etc) the better you will be matched with your target audience. Check out this Guide for specifics on how Swapcard’s artifical intelligence works and how to get the most from it.

BE PART OF THE MOVEMENT

Podcast Movement is the world’s premier gathering of active and aspiring podcasters, as well as those in and around the podcast industry.

Podcast Movement attendees range from independent producers dipping their toes in the podcast waters, all the way to CEOs and program directors for the largest podcast networks and radio stations in the world.

Get your brand in front of more podcasters than you can anywhere else. Plus, with this year’s event being all online, we expect our largest turnout EVER!

Additional Info

Our virtual event platform (Swapcard) is the best that we’ve been able to find when it comes to giving exhibitors the ability to:

  • Inform and educate attendees about their companies
  • Promote their most important products and services
  • Identify attendees that are the most valuebale targets through A.I. matchmaking
  • Schedule one-on-one meetings with attendees
  • Capture leads of booth “visitors
  • Host demonstrations of products & services

Check out the video below to learn more about the platform, and what it means for you as an exhibitor.

We’ve got several networking events, activity breaks, and parties that you can sponsor.

Depending on the specific event, you’d be able to:

  • Program an unforgettable, engaging, interactive virtual activity for attendees, speakers and other sponsors
  • Fully brand the virtual environment where the event will take place
  • Get contact information for all attendees who participate in your event to follow up with them, and thank them for participating

We’ve got some really cool ways to engage with attendees, ranging from inserts in virtual attendee “gift bags” to gamification and prize sponsorships.

Check out all the options here.

PM21 takes place next summer in Nashville, and we can’t wait to welcome everyone back in-person.

Podcast Movement 2021
August 3-6
Nashville, TN

If you’d like to be on the list to find out more about sponsoring or exhibiting in Nashville, email us here.

Our will ensure the attendees know who you are and what you do!

Have questions? Ready to book your sponsorship?

Email our sales team to secure your space before we're all sold out!

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